Have you ever wondered how to do local SEO for multiple locations? If you answered yes, then this guide is for you.
We’ll show you how to do local SEO for multiple locations, and provide you with some insight into how to dominate local search results.
When you outperform your competitors in the area, you end up making more money and building a solid reputation.
What Is Multi-Location SEO?
Multi-location SEO is a technique that involves setting up your website to maximize local traffic and user experience across multiple locations.
It is excellent, especially for businesses set up in multiple locations or offering numerous services in various areas.
Whether your business has only one location or several, you must provide the most accurate information about your business to Google. By doing this, you help the search engine recognize the relevant location for your business.
Google will use this information to decide when to show your business in the search results when someone searches for a specific service or product that you offer in their area.
How Do I Optimize Local SEO For Multiple Locations?
Businesses’ biggest mistake regarding location-based SEO is that they choose to place all their business information on one significant landing page on their website.
For a local SEO strategy to work well, you create separate pages for your business’s locations. They should not have the same content or search engines will penalize you, making it more difficult for potential customers to find you.
Here are some of our top tips when it comes to optimizing your website for multiple locations:
Build One Page For Each Location
Building one page for each area is the best practice for multiple location SEO.
A single page for each location is more effective at letting search engines know that your business serves this particular area or region.
This location page should include all the relevant business information, such as the address, phone number, trading hours, and other relevant content. The more information you provide, the better your website will rank in online searches.
Avoid Creating Duplicate Content
So, how do you create several location pages, each with different content? After all, nobody wants to get penalized and lose customers and money because of lazy SEO tactics.
Here’s what you can do to naturally, and effortlessly, avoid creating duplicate content across several location pages.
Always include the following:
- Embed a Google Map of the store location
- Add location-specific content about the store, such as staff names, history, testimonials, etc.
- Add several comments and customer reviews
- Use plenty of images
Optimize Each New Location Page For SEO
Like any other page on your website, you’ll need to optimize the new location pages for SEO.
Start with the basic SEO optimization steps. It would be best to include keywords in the page title, tags, and meta descriptions before diving deeper into other elements such as the page URL structure and schema mark-up.
Once you’ve created these pages on your website, check that they are discoverable by Google to get recognized in a site crawl. If you don’t know how to optimize your website for SEO, contact us.
Create A Google My Business Profile For Each Location
If you haven’t heard of the Google My Business service, it is a tool that helps you oversee how your business appears in Google and on Maps.
It creates local SEO listings for each business’s locations and adds the URL to your existing online business profile.
It’s great to use, and it keeps everything organized too.
Ensure to optimize each new location page on your Google My Business profile by verifying each location and the displayed information.
Build And Manage Citations For Each Location
The last and most crucial step that we suggest you take is to manage local SEO citations for all your locations.
Having your business listed on directories in the different areas your business operates in will help you to get the most exposure online.
Make sure to add information, such as the business name, trading hours, address, contact details, and a brief description on each listing. These details will help Google verify your business and share it with those searching for companies in the area.
Conclusion
When you follow all these steps, it’ll be easy to rank high in local searches, even with multiple business locations.
Even though this is time-consuming, we believe it is worth it and strengthens your website’s local SEO strategy, improves traffic, and helps your business make more money.
If you’re afraid of doing it wrong or don’t have the time to do it, let us help you.
At Buyseech SEO, we’ve been helping companies grow their online presence with successful SEO strategies for the past few years. Contact us today to give your business the boost it deserves.
Have you ever wondered how to do local SEO for multiple locations? If you answered yes, then this guide is for you.
We’ll show you how to do local SEO for multiple locations, and provide you with some insight into how to dominate local search results.
When you outperform your competitors in the area, you end up making more money and building a solid reputation.